Intuition in Marketing

dreamstime_5775817Marketing is such an interesting area to an intuitive.  You can approach marketing logically and decide what you want to happen.  This is a hard sell approach and it may bounce off your potential clients.  My perspective is intuitive.  An intuitive approach involves reading your potential clients and what they want versus telling them about you, your business, products and services.  They may or may not be interested.  Telling them about your business does nothing to motivate them to do business with you or use your product.  They don’t care.  They don’t want to be programmed.

As an intuitive I work with business owners to use their intuition to read their potential clients, see where their attention is and how you can grab it.  This is no place for logic.  Be intuitive.

One of my clients is starting a new business selling high-end good quality delicious chocolates.  He has partnered with expert chocolate makers to distribute their products.  I read the quality of the product, the energy of the business itself, the business name, the chocolatiers who designed the chocolate, the manufacturers, his business coach, the office, his communication with the distributors for Whole Foods and other locations.  Finally I read the packaging of their first product.

In the end it was the packaging of the product that was out of sync.  The packaging was very nice, well designed and I saw that it would be entirely invisible in the stores.  For the success of this business I saw they needed to take a risk and design packaging that would stand out and not get lost on the overly stocked shelves of very popular stores.  Now this is not true for all products and services but it is true in this case.

Using intuition in marketing is simple.  It begins by stepping back from all the logic and the energy of everyone working on the product. This means getting out of your analyzer and to stop thinking.  Find a space of quiet and begin to imagine your product and your target customers.  What will bring them together?  Don’t be logical.  Be intuitive.

Being intuitive involves using your mind’s eye to see from the perspective of the buyer and the consumer.  Where is their attention and how do you grab it?   People love it when something grabs their attention.  When you can see that clearly in your mind’s eye you have the answer to your successful marketing plan.

Best wishes on your success!

Kay

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