Self-Worth & Business Success

Sometimes we cannot see the possibilities because of fear and uncertainty. Sarah is starting a training company for workforce development. She has worked in HR and volunteered in her community around workforce development for decades. Six years ago Sarah realized that she had a unique perspective on how to support challenged workers to become and stay employed. While she started her business at that time, she made little progress. Sarah had a unique perspective, a service to offer and was an expert in her field, but she did not know how to start and run a business.

When Sarah decided to commit to her idea, we began working to build a business around her vision. We worked on her vision, brand, product and service design, target market and more. With the foundational work completed, it was time for Sarah to begin to talk about her business with the world of workforce development. While Sarah is passionate and confident about her training model, she is not confident that others will see the value. This is not the case, but it is how she feels.

How we feel about our business and the value we offer impacts our ability to create clients. Sarah feels uncertain because selling is new to her. She thinks others will not see the value of her services but intuitively I see that Sarah is feeling uncertainty about her self-worth and value. This is not uncommon for new business owners.

When we own a business, it is not just about our products and services, our business is a reflection of who we are at our core and the concepts we hold in our space. In many ways, owning a business is a journey of self-discovery. When we are aware of our thoughts and feelings, then we make better decisions. When we are not self-aware, then we look at our business as a problem.

Sarah has worked as an employee up to this point. She is familiar with working hard, doing a good job and producing results. As a business owner, she is still working hard developing this business and is now ready to sell. Feeling uncertain about her value almost stopped her from continuing. Her business is new. It does not have results. She is relying on her passion for the work, her trademarked approach to workforce development and how she can work with an underserved group. Her success begins with how effectively she presents herself. From my perspective, Sarah is very impressive but my perspective does not matter. What matters is how others perceive her.

Everyone is intuitive. Our prospective clients pick up on us. Sarah needs to find the certainty and confidence she wants others to perceive in her. She has it in her though because selling is a new experience she feels uncertain. Every time she speaks on the phone, goes to an event or meets with someone about workforce development she becomes more comfortable though may not be where she wants to just yet.  She is getting there as she grows in her confidence in herself.

Sarah will succeed because she is determined. Her business is her passion, and it aligns with who she is at her core. Sarah now realizes that her business is more than the services she provides. With this insight, she is in a great place to be successful as a business and grow in her feelings of self-worth.

Intuition in Marketing

dreamstime_5775817Marketing is such an interesting area to an intuitive.  You can approach marketing logically and decide what you want to happen.  This is a hard sell approach and it may bounce off your potential clients.  My perspective is intuitive.  An intuitive approach involves reading your potential clients and what they want versus telling them about you, your business, products and services.  They may or may not be interested.  Telling them about your business does nothing to motivate them to do business with you or use your product.  They don’t care.  They don’t want to be programmed.

As an intuitive I work with business owners to use their intuition to read their potential clients, see where their attention is and how you can grab it.  This is no place for logic.  Be intuitive.

One of my clients is starting a new business selling high-end good quality delicious chocolates.  He has partnered with expert chocolate makers to distribute their products.  I read the quality of the product, the energy of the business itself, the business name, the chocolatiers who designed the chocolate, the manufacturers, his business coach, the office, his communication with the distributors for Whole Foods and other locations.  Finally I read the packaging of their first product.

In the end it was the packaging of the product that was out of sync.  The packaging was very nice, well designed and I saw that it would be entirely invisible in the stores.  For the success of this business I saw they needed to take a risk and design packaging that would stand out and not get lost on the overly stocked shelves of very popular stores.  Now this is not true for all products and services but it is true in this case.

Using intuition in marketing is simple.  It begins by stepping back from all the logic and the energy of everyone working on the product. This means getting out of your analyzer and to stop thinking.  Find a space of quiet and begin to imagine your product and your target customers.  What will bring them together?  Don’t be logical.  Be intuitive.

Being intuitive involves using your mind’s eye to see from the perspective of the buyer and the consumer.  Where is their attention and how do you grab it?   People love it when something grabs their attention.  When you can see that clearly in your mind’s eye you have the answer to your successful marketing plan.

Best wishes on your success!

Kay

Do you have your clients attention?

When meeting with a potential client notice if you have their full attention or is it elsewhere?  I attended a meeting with one of my clients to read the energy and keep the meeting grounded.  Fred is a producer.   He works to develop relationships with national and international ad agencies.   One of those agencies asked to meet with Fred and his creative partners to discuss a project.  They wanted to know how the technologies Fred used on other projects might make theirs go viral.

Taking Time to Be Present

Fred met with his creative partners a half-hour before the meeting with the potential client to set the energy for the meeting, to be grounded in their agreement and to have a clear vision of the outcome they wanted.

What happens when your potential client is spaced out?

The ad agency producer, Paul, came to the meeting with an art director, Sam.  I noticed right off that the producer was not present.  His attention was elsewhere.  The task was to find a way to bring Paul’s attention and awareness fully into this meeting. No one had met Paul or Same  before so this gave the opportunity for introductions with hopes this would bring his attention to the meeting.  This did not do the trick.  I kept saying hello to him asking about his role at the agency and his clients.  That did not do the trick either.  He answered my question but his attention was still distracted.  His gaze was not at us but “out there” somewhere.

Staying present when others are “spaced out” or not focused in the moment is hard but important to keeping the conversation grounded.  So Fred paid attention to staying present.

The Importance of Being Present

It was important that Fred and his team have a grounded and clear communication with this potential client if he wanted any chance of securing this contract.  Fred turned his attention to Sam, the art director, and noticed that he was focused and enthusiastic to have the conversation.  It was clear that Sam would be the client at this meeting.

The creative discussion went well.  I noticed that Paul’s attention slowly came into the room.  I could see that he had a lot of energy in his space that made it hard for him to be focused in the moment.  By the end of the discussion Paul’s attention was more with us but part of his attention was still outside on something else.

Getting Present

We knew Paul had to be present and aware of what was going on and so the challenge was how to make that happen.  Fred suggested that they move onto the creative floor and see examples of the technologies the team had developed.  Getting Paul moving and focusing his attention in this way did the trick. Fred got his attention, as Paul is clearly a guy who is at his best doing the work rather talking about it.

In the end Paul and Sam got a clear understanding of what was possible from Fred’s team and invited a proposal and a bid on the project.

Every business owner knows the importance of making an impression on that very first contact.   That impression depends not only on what the business owner or staff present but also on the space of the potential client to hear and receive the presentation.

Taking the time to make sure that you and your team are grounded and have a clear vision before the presentation is the first step.  Being aware of your potential client and the space they are in is also important.   Finding a way to bring their attention and awareness into the moment will determine their ability to hear what you present.

I hope this insight will be of use to you in your next presentation.

Best wishes on your success,

Kay

Shooting Yourself in the Foot!

One of the things I do as an intuitive business consultant is to connect businesses to potential clients when I see there would be a good fit.  Today I introduced a producer to another client who owned a model making company.  This is a resource my client was looking for.

The meeting did not turn out as I had expected.  My client, the producer, was eager to meet these highly acclaimed artists and possibly contract with them on an upcoming project.   First I want to say that everyone is intuitive whether they consciously know that or not.  This is important to realize because no matter what you say the other person is picking up on what is really going on in your space.  Smiles and being chipper does not hide your fear.

Fred asked Sally & Tom to talk about their company and their capabilities.  These two award-winning artists talked about their work in the past in a way that came across as something that was true before but it is not true now.  The mistake their made was not in their presentation.  Their mistake was not being in the best space to meet with a potential client.  My client picked up on their energy and it made him wonder.  At the end of the conversation my client was disappointed because he did not get a  sense of their certainty.

This happens all the time in meetings with potential clients.  The energy in our space is not as subtle as we think.  As an intuitive business consultant I recommend that you try the following before meeting with a potential client.  This exercise is designed to clear your space and set your energy in the best way possible to support your success. You can do this several days before your meeting then again just before.

  • Take the time to meditate.
  • Close your eyes, quiet your body and clear your mind.
  • Place your attention on yourself.
  • Take deep breaths and release energy and tension you may have in your space.
  • Be calm and quiet.
  • Begin to visualize or imagine how you want to be and to present yourself.  See this clearly.
  • Release and let go of any energy in your way.
  • Once you are clear on how you want to be seen, meditate on the conversation and how you want that conversation to go.
  • All the while clear your thinking and let go of energy. Find a clear vision of the meeting with this potential client. What do you want them to see intuitively and experience from you?
  • When you can imagine this precisely as you would like it then you are ready to meet with them.

Try this often and in many situations.  Please add your comments, stories or ask a question.

Best wishes on your success,  Kay

Not a Coincidence! A Success Story

I tell my client’s stories to bring us out of our unconscious routines, to wake up our awareness so that we create and not just accept.  Enjoy Fred’s story so that you can create your own.

Fred was preparing a proposal and bid for a big contract for a project that has never been done before.  The project was for one of his best clients and he needed to get this right.  The cost exceeded the expected budget by 60%.  He was nervous.

In the end he drafted a proposal that would create a great product and using the best talent in the industry.  He also worried about the cost and the short timeframe.  He pressed Send and off it went.

Immediately upon sending the bid, Fred’s mind starting going.  They probably already have someone in mind for the project.  They can probably do it for less.  They will never accept the bid because it is more than they expected.  His mind just went on and on with streams of invalidation.

Fred called me with his mind racing out of control.  I led him through a meditation to clear his mind.  This is an important concept because whatever we believe will manifest.  Fred needed to clear his thinking.  From meditation he released the energy and the thoughts that invalidated his bid, the proposal and his company.  Then Fred imagined (created a mental image picture) of his client loving his proposal, the bid and awarding him the contract.

I watched Fred clear f his negative thoughts and create a new vision.   I saw he still had some worry energy in his space so I suggested that he do this meditation regularly until he heard back from his client.

Within 5 minutes he got a call from his client offering him a contract for a different project, one he had not even bid on and was three times larger than the one he just submitted!  A coincidence?  If you are an atheist you can logically create concepts to explain this away.   If you are intuitive you can see how this manifested.

As for the original bid his client had not looked at that yet but would get back to him.  In the meantime he had to get busy on this new project.  It’s a Miracle!

What is your success story?

Don’t be afraid to ask

There is only one way to get business – ASK.   Ask clients to buy your products.  Ask clients for the contract.  Ask customers to use your services.  And the thing we hate to do the most is ASK.   As a business consultant I am always watching how my clients and others ASK for sales.  It tells me a lot about their success.   Most are comfortable with the indirect ask, i.e. email marketing, print materials, ads, displays, etc.   We spend lots of money making ourselves visible and this is great.  It brings attention to you and your business but then what.

Some of us are comfortable having a face to face meeting, pitching our business, talking about what we do, finding out what our potential or current client needs then we wait and wait.  Nothing.  This is where most sales end.  The next step is the most crucial.  Ask for the sale.  Ask for the contract.  Ask but before you do take a moment to meditate on where you are in all of this.

Your clients and potential clients are intuitive even if they are not aware of it.  They are always reading your energy and your pictures.  So what pictures or thoughts do you have about this sale?   You want it, of course, but do you believe it can happen?  Honestly?   This is where meditation comes in.  Use meditation to know your own thoughts (conscious and unconscious), your emotions and energy about this client and this sale.  Clearing your thinking will make all the difference.  Do this before you ASK!

Intuitive Exercise:

  • Sit in a quiet and comfortable place.  Close your eyes.  Take a deep breath and relax.
  • Place your attention on yourself.
  • Imagine in our minds eye the sale that you are about to ask for.
  • Notice your thoughts about it.
  • Notice how your body and your energy change when you meditate on this sale.
  • Now relax and release the thoughts that do not support your goal, the energy in your space, etc.
  • Finally, meditate on asking for the sale and see it happening.  Keep clearing your thinking and your energy until you can see this happening.

Once you can imagine asking and the client saying yes then you are ready to make the call.  Intuitively they will read your certainty and respond to that.

Here is another perspective on Asking.

Best wishes on your success,  Kay

Don’t go into a meeting blind – See clearly!

See clearly in your mind's eye

Someone sets the tone of every meeting.  When you are meeting with a client that person should be you.  This takes time and preparation.

We have all had experiences in meetings in which it unexpectedly starts off on a bad foot or shortly into the meeting things seem to go in a different direction than we had planned.  We find ourselves experiencing a lot of effort and our potential client is not responding in a way we expected.

Set the tone

As an intuitive business consultant I would like to offer an intuitive technique that helps set the energy or tone of a meeting.  This applies to a meeting in person, by phone or online.  It begins with meditation and depending on the importance of the meeting you will want to do this several times before the actual appointment

Going to a meeting blind

I would never recommend walking into a meeting blind meaning without a clear vision.   This is different from having an idea or plan.  Try the following exercise and see if it changes your experience in meetings.

Intuitive Exercise

Take the time to meditate.  This means to quiet the body, clear the mind, to stop thinking and open to your intuition.   Sitting in a quiet place with your eyes closed helps with meditation.

Your Vision

When you feel relaxed and have cleared your thinking then begin to imagine the upcoming meeting.  See it in your mind’s eye.

  • Be aware of your goal for the meeting
    • Release any thoughts you have that may get in the way of this
  • Be aware of the person or persons you are meeting with
    • Read them intuitively
    • What do you see or imagine is on their mind?
    • What are their expectations, concerns or needs?
  • Imagine how you would like to set the tone or energy of your conversation with them.
  • See the meeting going precisely as you would like.
    • Clear your thinking that may argue against your vision.
    • Release any doubts, fears or other emotions that are in the way of your certainty.

You may find that you have to do this exercise several times to clear your thinking and have a clear vision.  That is up to you.  When your vision is clear then you are ready.

Best wishes on your success.