Failure Is Easy

????????????????????????????????????????When we have a great idea or something we are good at, it is easy to start a business but then what. So many business owners have a great service or a product, or are an expert at something. Running a business and being a business owner is a different skill set. That does not mean they cannot run a business though doing so takes self-awareness. What are my strengths, weaknesses, what don’t I know and what support do I need to make my good idea a successful business?

Over the years, I have seen many businesses succeed, and many businesses fail. I have learned from both. I am most impressed by those who fail unnecessarily.

Rosa

Rosa owned a restaurant in Detroit. She is a great cook, a smart women and good to her staff, but she was not making money. Rosa did not know how to run a business. She never determined the cost of meals she served so was unsure if she was charging enough. Marketing was a mystery, so she relied on word of mouth and returning customers. She wanted families from the town to frequent her business. In reality, it was the construction workers and laborers that came daily. Speaking with Rosa, she said she was going to figure it out herself. In the end, she could not and closed her business in 2014.

Sara

Sara owns a promotional products company. Sara realized she did not know how to make her business successful. She is smart, capable, and an expert in the creative and technical aspects of her industry. We started coaching with the basics: values, vision and brand. This work inspired Sara and grounded the work she was doing. It gave her a clear perspective to talk to market to potential customers. Her revenue doubled each month for three months then Sara decided she knew what she was doing and took off on her own thinking that the foundation was clearly all she needed. There is so much more to business. I spoke with Sara almost a year from our last coaching session. Her business is failing.  She found she did not know as much as she thought about running a business and was ready to learn more.

Frank

Frank has a wonderful new product that he is creating a business around. Everyone, who has tried his product, give it rave reviews. His market research and his passion for this new business are his strengths. He was on a roll, putting in place one aspect of the business then another until he hits a wall. Finances. Frank hates finances. He goes into fear and melts into a puddle of uncertainty. His business is ready to start production once he creates a real budget and determines how he is going to fund this start-up. Fear of finances is a major hurdle for many business owners. Frank’s business is on hold until he takes that step.

Dennis

Dennis owns a company that sells blinds and curtains. He has done this for ten years. Dennis has a great reputation, and his customers love him. He is not making money. Dennis has run his business without a budget, financial reports, and determination of cost of goods sold and more. Dennis is acting as an installer not a business owner though his gross revenue was $1 mil. in 2014. His profit margin is small and has been for years. Dennis fears finances, so he just does what he enjoys which is working with customers and avoids the finances of his business, and it is hurting him.

Each of these owners has created a business around their strengths, are smart and passionate, all of which are essential to being a business owner but a successful business needs all the aspects managed correctly. Business owners that struggle to succeed do the work of the business that they enjoy and are good at doing. They avoid or resist aspects of the business that does not fit their skill set, which they fear or feel uncertain about doing. These fears kill a business. Self-awareness is essential to owning a successful business. What am I good at doing? What do I resist? Admit that I don’t know what I don’t know. We all see through a small lens and can’t see anything that stimulates energy, a picture, a memory or emotion that make us uncomfortable. We put our head in the sand while our business suffers.

I tell these stories as we start the New Year to inspire business owners to take a deep breath, do a self and business assessment. Why do we persist running our business in a way that is not producing the results we want? What do you need to make your business successful this year?

Take the time to stop and meditate. Clear your thinking especially if it has not worked.
Quiet your body so that what you resist or fear does not cloud your awareness. From a space of quiet, go within and meditate on your business. What is working? What is not? What do you resist or fear?

Success is not a mystery. When we open our awareness of how we are getting in the way then we can make the changes needed to grow a successful business. If what you did last year did not produce the results, you want then find out what needs to change within you and in your business so that 2015 is different.

Best wishes on your success, Kay

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Fear, Failure & Success

200469161-001A common fear is failure.  Others don’t fear it at all and, in fact, embrace the challenges the possibility of failure presents.  These are two entirely different ways of being.  Success can be the result of both reactions depending on how you approach it.

I conducted a meditation with business owners and professionals on the fear of failure.  Now keep in mind it was not about actually failing just the fear of it.  From an intuitive perspective, thoughts and energy are creative so the fear of failure creates ….. failure.   We have to get out of fear or manage our fear if we want to be successful.

Meditation is a good tool for becoming aware of the fears that we hold.  From the quiet of meditation we can release the energy of fear from our space.  This works because the fear of failure is not logical and cannot be processed in that way. Fear is an energy that we can let go of when we are aware of it.

When  Fear Is A Good Thing

Fear is important to have in cases of illness, injury, threat, etc.  Fear creates a series of physiological reactions designed to make sure that we survive.  When we are in fear all our energy goes to the first chakra at the base of the spine.  Logic is set aside and replaced by automatic reactions.  This is all good when we are in danger.

Fear of failure does not pose a threat to our life so having our body react in survival and our logic compromised is not helpful.  It can cause us to act and react in ways that do not support our success.

Working with business owners and professionals I see this all the time.  Most of my clients are self-aware and freely talk about their fears knowing they are not in danger but know that  fear is in their way.    Where these fears originate  is a long story but for most of us fear begins at a young age.   When we are not aware of the nature of fear we can let it control us.

Fear of Failure

The most common fears I hear are fear of failure, not being good enough and fear of finances.  Some of my most successful clients express these fears often.   If we are sensitive to fear it will be re-stimulated easily and often in our space.  Suddenly we are in fear but we are not in danger.  We can sit in the energy of fear or we can become aware that something just re-stimulated a memory, experience,  emotion, stuck picture, etc.  When we realize this we can take charge of our space and come out of fear. Each time we take a step out of fear we release another layer of energy.  On the other hand when we sit in fear we add a layer of energy.  Which do you choose?

Kathy’s Aware of Fear

Kathy owns a steel manufacturing company and is growing each month.  Her greatest fear is failure despite all evidence to the contrary.  Without going into her story suffice to say that she vividly remembers her dad’s fear of failure and how uncomfortable it made her feel.  As she becomes aware of her own fear she steps back from it and resets her space to certainty as a women.   She finds that her fear passes (releases) and she moves on.

Not resisting fear or failure is important to our success.   Placing our attention and vision on what we are creating is a way of getting out of fear.  Sitting in fear is not productive and, in fact, creates many physiological reactions that are harmful to our body, mind and spirit.  So Fear Not!

Frank’s Fear

When we are in fear of failure it is easy to create stories in our mind that are not based in fact. Frank was in fear that his company was failing simply because he was waiting to hear on a bid he submitted.  He did not hear back for so long that he created a story in his mind that he did not get the bid, went into fear and failure then called me.  I asked why he was in fear?   Why was he in failure?   His bid had not been turned down.  I suggested  he use meditation to get out of fear and failure,  to refocus his attention on being awarded the bid and being successful.  Frank has free will so he can choose to focus on whatever vision he wants so why not chose to imagine success?  Frank did this meditation for three days and felt better.  Shortly afterwards he got a call that his bid was accepted.  Success!  Not a mystery.  Not a coincidence.   Frank changed his energy from fear of failure to visualizing success and so it manifested.

Notice if you are one of those who embrace the possibility of failure as a challenge to take a step up.  Or are you more inclined to go into fear first?   You can still embrace the challenge to take a step up.  Fear Not.

Best wishes on your success, Kay