One of my client’s is making a serious effort to double her revenue. Claire was inspired by how easily she increased her revenue by 30% this year. (She did use the word easy in hindsight.) With this new goal in mind Claire developed a marketing strategy that takes advantage of all the new ways of marketing. Most of this plan is out of her comfort zone so she looked for experts in a variety of areas to carry out her plan.
Claire is clear about her new marketing strategy. She has done her homework. Her task is to find the right people. At first she was drawn to professionals she has used in the past and who are loyal to her and her company. She thinks they could do some of it including her sister who is a professional writer. Recently a PR expert at a networking event approached Claire. She agreed to hear what she had to offer. Finally she received recommendations from myself and other trusted advisors of professionals she may want to interview.
Before she began the process of finding a team she took the time to meditate on her vision of success, which for this upcoming year meant doubling her revenue. She felt if she could not see this clearly then how could she navigate a team toward this goal. Claire meditated until she cleared her thinking and could see clearly doubling her revenue. She then meditated and imagined a team of experts who would help bring in new clients with specific demographics, a team that would work together, enthusiastically and collaborate to achieve her vision of success.
My task was to watch intuitively to see what was driving Claire’s choices so that loyalty did not trump skill and strong salesmanship did not talk her into something that was not a good fit.
As Claire sorted through her options, she used both a logical and intuitive approach. She checked credentials, looked at samples of everyone’s work, interviewed writers, social media experts, PR professionals, graphic designers, etc. Her most difficult decision came when her intuition told her not to use the writer and marketing person she used in the past. This was not a logical decision. She just felt intuitively that they were not the right fit for the level of growth she envisioned. Claire did stay with her graphics team who are young, inspired and push her to think in new ways. They stayed on the team!
The PR person had a strong presence and was very interested in helping Claire increase the visibility of her business but in the end something just did not feel right. Claire found herself finding fault with the proposal, their communication, etc. then she realized that she did not need to find fault. The PR company just did not feel right. It was not logical. She stopped trying to find fault (logic) and simply decided not pursue this strategy at this time. It was intuitive.
Finally, she needed a social media expert. This is a new and growing field in which an expert is not well-defined. She decided in the end to interview three of the five people on her list of possible experts. Her choice of the three was intuitive and she was correct. In those interviews she found someone who described an approach that fit for Claire and how she saw her brand.
Coincidentally, immediately after Claire and I met to finalize her marketing plan and the team she would be hiring, her phones were ringing off the hook. Three new-targeted clients called and scheduled appointments. Claire felt that was a miracle! From my perspective is was Claire’s vision of success beginning to manifest.
Best wishes on your success, Kay
Let me know if you would like an review of your marketing strategy from an intuitive perspective. firstname.lastname@example.org