A new culture of business is emerging voicing a new set of values, increased self-awareness and businesses with a new definition of success. I am so relieved by the changes appearing in how businesses run, interact, view their staff, vendors and community. Some of the changes are subtle and others not so subtle. In the end, we are moving to a more moral, value based and healthy way to do business. Not everyone is on board with this, but more and more of us are. “Never underestimate the power of a small group of committed people to change the world. In fact, it is the only thing that ever has.” (Margaret Mead)
Here are some differences I see between the old business paradigm and the new.
Old: Be on top. Beat out the competition. Be better than everyone else. Take out the competition. Get the largest share of the market.
New: Be the best you can be. Do the best we can. Build our brand so that people know how we are different. Attract loyal customers who value our brand. Collaborate with other businesses. Share resources.
Old: Get more sales – at any cost. Over promise if necessary. Get the sale. Get more than the next guy.
New: Create customers. Under promise and over deliver. Not everyone is our customer. Don’t sell. Understand our customer and serve them with unbeatable quality.
Old: Money flows to the top. Hierarchy with command and control management.
New: Collaboration. Everyone valued. Share the success. Everyone seen as contributing to the success.
Old: Environmental concerns are ok, but not if it affects the bottom line. The community is important if it is a customer.
New: Prevent impacts on the environment and be profitable. Be part of the community. Give back. Join the sharing economy.
Old: How much money can we make?
New: Create a business that serves everyone’s life, that people enjoy working in, and that has value whether it sells widgets to solar power.
What changes can you add to this list? This is just the beginning. In what new ways do you or your company operate? Join the conversation.