Apple, Inc. – An Intuitive Business

This past week Steve Jobs resigned as CEO of Apple stepping out of his role as the chief designer.  Everyone wonders how his genius will be replaced.  It was not his genius it was in large part his reliance on intuition.  Below you will find some of my favorite quotes by and about Steve Jobs.  Feel free to add yours.

Trip Chowdry, a director at Global Equity Research, said, “Success in the consumer space is not dictated by getting your product 80 percent right, 90 percent right, or 97 percent right,” he said. “The success is defined by the last 2 percent of the product, and I don’t think there’s any other individual on the planet who has the kind of intuition Steve Jobs has to make sure they get the last 2 percent right.”

“Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful… that’s what matters to me.” [Steve Jobs The Wall Street Journal, May 25, 1993]

“The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.” [Apple Confidential: The Real Story of Apple Computer Inc., May 1999]

In a speech last year at Auburn University, Tim Cook, the new CEO of Apple, urged the audience of young graduates to trust their intuition over logic or plans.  He said it made no sense for him to take a job at Apple in 1998 when the company seemed to be fading.  “But no more than five minutes into my interview with Steve, I wanted to throw caution  and logic to the wind.”

In a commencement speech to students at Stanford University in 2005, Steve Jobs advised, “Much of what I stumbled into by following my curiosity and intuition turned out to be priceless later.”

“Your time is limited, don’t waste it living someone else’s life. Don’t be trapped by dogma, which is living the result of other people’s thinking. Don’t let the noise of other’s opinion drowned your own inner voice. And most important, have the courage to follow your heart and intuition, they somehow already know what you truly want to become. Everything else is secondary.”

He created everything from personal computers to the iPod,  iPhone, iPad and more. Over the course of his career, Steve Jobs has patented more than 300 groundbreaking products that have made our lives easier and revolutionized the way we interact in the world.

“The thing that drives me and my colleagues at both Apple and Pixar is that you see something very compelling to you, and you don’t quite know how to get to it, but you know, sometimes intuitively, it’s within your grasp. And it’s worth putting in years of your life to make it come into existence.” Steve Jobs

“Again, you can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”

“Here’s to the crazy ones. The misfits. The rebels. The trouble-makers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules, and they have no respect for the status-quo. You can quote them, disagree with them, glorify, or vilify them. But the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”

I would like to add that it takes great courage to follow your intuition.  The difference is success.

Best wishes on your success, Kay


2 thoughts on “Apple, Inc. – An Intuitive Business

  1. Dear,
    Translate by Google
    Sergio – Brazil
    Steve Jobs and Intuition

    More than a icon fulfills its important part in the development of the blue planet.
    I tried to read a little about this human software and figure out some of the source of his genius, and as expected, found the key part of the brilliant mind of our friend, work, perseverance and attention to “intuition.”

    Usually by the new process is intuitive, it is the receiver have the academic background and practical to materialize the idea, it is pure logic.

    Interestingly, the foremost point of the matter or science, rises in intimate immaterial, showing that nothing is off in this universe.

    Follow the thoughts of Steve Jobs extracted from the site Pensador.Info in UOL and SBT:

    Your time is limited, so do not waste it living someone else’s life. Do not be trapped by dogma – which is living with the results of the thinking of others. Do not let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you really want to become. Everything else is secondary.

    At the time Steve Jobs ran Apple the company just bothered to do research on the launch of new products. Because he always anticipated.

    And he cited Henry Ford, who made cars in large numbers to justify that intuition and knowledge work better than a search.
    Steve Jobs

    It is my gratitude to this brother for his work improved my life.

    In my view intuition on the subject, I venture to launch the following thought:

    Science, Science, Science ago.

    As the man leans over dead stones, trying to unravel the mysteries written in the old life by reason, science brings new crystalline messages clearly and quickly through intuition.

    The first is analytical and requires much knowledge, effort, economic, personal, technological and time.
    The second is synthetic and requires the stoning of human morality, knowledge and effort.

    The first requires analysis, interpretations and theories.
    The second requires perception, interpretation and learning.

    The first study the past.
    The second man throws in the future.

    The first is restricted in space and time.
    The second is open to all.

    The first reason is limited.
    The second is unlimited.

    The first is the residue of all ancient values.
    The second juice is essential to give life to the millennia to come.

    The first step is one that will.
    The second is the platform that ignites.

    The men first made you.
    The second you make angels.

    The first brought you out of the mud of ignorance in which you were raised.
    The second will show you the mysteries of the heavens where Phorcys issued.

    The first you chained to our principles.
    The second will set you free by lofty purpose.

    Science is a product of human labor, stairs leading to the intimate knowledge of the matter is this lens that allows scanning the micro and macro universe, showing us all a perfect and complex mechanism.
    And when that science can not give more answers from the science of evolution of the internal processes give answers which do not need to gather data to explain the phenomena, but this process will be taken as a whole through a glimpse of insight.

    “Intuition is the science addressed to science, because there is no science.”

    (Text from the book “Freedom of Conscience,” chapter “Science and Religion” publisher “Library 24 hours”).

    Sergio Antonio Meneghetti
    Universal Peace Ambassador – France – Geneva – Switzerland – Cercle Universel des Ambassadeurs de la Paix
    Author of books:
    – “Intuition, Work Tool”
    – “Freedom of Conscience” (new)


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